A driver's-eye view
As one of its newest corporate sponsors, DirecTV is going to be an effective partner with NASCAR. The satellite provider's TV ads during the season said as much.
After all, drivers and crew chiefs use it.
When the 2007 season begins, home viewers will get to see racing action from the driver's perspective.
Talk about taking it up a notch.
NASCAR HotPass will make its debut at the 2007 Daytona 500. Thanks to Fox Sports chairman David Hill, fans who want to see things from the driver's-eye view from home can pay $99 for the privilege.
The season-long package will feature five channels dedicated to individual drivers, who will change every week. The channels will feature six cameras and two broadcasters focusing solely on the driver. Viewers can also hear in-car audio communication and see multiple camera perspectives. That's better than hearing random clips from the folks on the regular TV broadcast.
I can see a single downer to the investment. Not knowing who will be in focus with each week's race, fans of certain drivers may not be willing to pony up the money for a full season.
Then again, I'm curious by nature. I think DirecTV is doing a darn good thing.
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