Back in the saddle again
When it comes to rock and roll music, there's no band quite like Aerosmith, especially with Screamin' Stephen Tyler belting out the tunes. When it comes to covering auto racing on TV, ABC is where I first learned about the sport, courtesy of the Indianapolis 500.
Appropriately, one of Aerosmith's best songs is being used as an earmark for the network's return, along with ESPN, to NASCAR racing in 2007.
The band will be recording a special live version of its classic "Back in the Saddle" in a concert at the MGM Grand in Las Vegas Saturday night to be used as part of the telecasts in 2007. No further plans were revealed.
The new partnership wasn't born strictly of money, either. All of the members of the band - Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer - are huge NASCAR fans and they even sponsored Kenny Wallace in a then-Winston Cup race at Phoenix in the No. 55 Chevrolet in 1999.
And while Aerosmith never really left the saddle, the choice of the song ABC and ESPN will use for its 2007 coverage is absolutely perfect.
They truly are back in the saddle again and I can't wait to watch them get to work.

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